To boost its communication targeting young people, the EDF group increasingly works with influencers and the TikTok social network. As an example, an operation was conducted with the YouTuber Bruno Maltor (269 thousand subscribers) on the theme of recruitment to the nuclear industry, “des centrales où il fait bon travailler et où il fait bon vivre” (power stations for congenial working and living). In this video, Bruno Maltor discloses to his community the town of Beaugency in the Centre Val de Loire region through the eyes of Mathilde Douillet, who is tasked with preparing mechanical modifications at EDF in the Saint Laurent des Eaux nuclear power station.
At end 2022, EDF and 10 other major industrial groups launched the #SmarterMobilityDataChallenge targeting European data science students. The students are set the task of developing an algorithm to predict the use and availability of recharging terminals in Paris. This challenge both enables students to move on from theory to practice by responding to one of the greatest challenges of a capital city, and also gets them to create a network of qualified Data Scientists in major companies.
Apart from recruitment, the EDF group uses its website to provide key advice on drafting CVs, covering letters, conduct at interviews, via its Cartes en main (Cards in hand) podcasts. The podcast is available on Spotify, Deezer and the EDF Recrute career site.
Active and well-organised employee networks (Myjobglasses, graduates, EDF c’est moi, Elles bougent, EDF social club) target young people aged 15 to 25, to make them discover the electricity generating industry through the employees’ know-how and their passion for their profession. In videos published on the edf-recrute website and in the EDF YouTube channel, employees give their authentic account spontaneously, showing the usefulness of their profession, and thus affording prospects to young people seeking a meaningful professional future.
The EDF group’s consolidated workforce totalled 171,490 employees at 31 December 2022 (with subsidiaries consolidated). The 2.6% increase compared with 2021 is explained by the expanding need for skills driven by the Group’s nuclear industrial segment, so as to respond to the unprecedented industrial challenges entailed in the energy transition.
The EDF group is continuing to transform itself and is adapting its business model to meet the challenges of the energy and ecological transition in France and Europe (maintenance programme for existing power plants, new nuclear, developing renewable energies, developing new commercial offers, particularly electric mobility, heat pumps, optimisation of support functions, digitalisation of internal service sector processes, targeted development abroad). In France, the Group companies had 137,351 employees as at 31 December 2022, a 2.6% increase on the figures for 2021. The Group’s companies in the nuclear, renewable energy and energy service sector are expanding quickly to support the development of their business, with workforce numbers for Framatome growing 9%, and for Cyclife, 27%. In renewable energies, the workforce increased 38.1% for EDF ENR and 3% for EDF Renewables.
The increase in Group staff numbers in 2022 is mainly centred on Europe and France. This trend is explained by the growth in activity of the nuclear business, and of the renewable activities.
This map shows the details of the allocation at 31 December 2022.
TOTAL EDF GROUP IN THE WORLD: 171,490 +2.6%
FRANCE: 137,351 +2.9%
EUROPE (Outside France): 28,110 +3.2%
REST OF THE WORLD (Outside Europe and outside France): 6,029 -6.6%